Los Angeles tech enthusiasts are lining up around The Grove shopping center as Apple’s redesigned flagship store debuts groundbreaking interactive experiences. Following its recent relocation across from the iconic fountain, this Southern California hotspot now offers daily hands-on sessions with unreleased products alongside popular Today at Apple programs.
Vision Pro Takes Center Stage
The store now features dedicated demo stations for Apple Vision Pro, letting visitors test spatial computing capabilities through curated augmented reality experiences. “We’ve seen 300% increased foot traffic since launching the Vision Pro demos,” said store manager Jessica Lin during our visit. First-time users can book 30-minute sessions exploring 3D content creation tools and immersive entertainment features.
New Creative Labs Launch
Building on Apple’s popular Today at Apple initiative, the location now hosts:
- Daily photography walks through The Grove’s architectural landmarks
- Kids’ coding workshops using Swift Playgrounds
- Pro-level video editing clinics with Final Cut Pro
- Augmented reality art classes leveraging iPad Pro and Apple Pencil
Community Response
Local filmmaker Alicia Torres shared: “The free portrait photography tour completely changed how I approach iPhone cinematography. Learning directly from Apple Creatives helps me stay ahead in my field”. The store has become a daily hangout for students from nearby USC and UCLA, with many using the Genius Bar’s walk-in hours for device troubleshooting.
Future Plans
Insiders reveal Apple plans to roll out similar experiential formats to these key locations:
- Fifth Avenue (New York)
- Union Square (San Francisco)
- Covent Garden (London)
