Mexico City’s most decorated football club continues rewriting history books with groundbreaking partnerships and championship dominance. Club América announced a multi-year agreement with adidas on February 21, 2025, marking a full-circle return to the brand that outfitted Las Águilas during their 1980s-90s golden era. The deal positions América among global football elites like Real Madrid and Manchester United as adidas’ first Mexican partner club since 2006.
This development follows América’s record-breaking 2023-2024 season where they became the first Liga MX team to win consecutive championships under the playoff format. Their 4-1 aggregate victory over Tigres UANL in December 2023 secured a 14th league title, while April’s Clausura final saw them defeat rivals Cruz Azul for back-to-back glory.
The club’s international footprint expands through strategic partnerships, including a 2025 friendly against Inter Miami FC and a multi-year alliance with San Diego FC. Social media metrics reveal América as Mexico’s most-followed sports entity across platforms, with 23.9% national fan support according to 2024 surveys.
On-field success translates to commercial dominance – América merchandise accounted for 38% of Liga MX retail sales last quarter. The adidas partnership promises enhanced global distribution when kits debut in July 2025, featuring modern interpretations of classic designs from América’s seven CONCACAF Champions League-winning eras.
