Paris Hilton’s 2-year-old son Phoenix Barron Hilton Reum sparked both laughter and concern in a viral TikTok video posted February 19, 2025, where he repeatedly shouted the F-word during a playful kitchen moment. The clip – viewed over 2.2 million times in 24 hours – shows Hilton initially shocked before breaking into giggles as her husband Carter Reum films the incident.
While parenting challenges dominate recent headlines, Hilton continues expanding her $4 billion business empire. Her fragrance line recently surpassed $2.5 billion in lifetime sales, with new perfumes launching through Parlux Fragrances in early 2025. She also debuted her second studio album Infinite Icon in January 2024, featuring collaborations with top EDM producers.
The reality TV pioneer remains active in media production through her company 11:11 Media, which signed a Warner Bros. deal to develop unscripted programming. Her Peacock series Paris in Love – documenting her marriage and motherhood journey – recently wrapped its third season.
Hilton has become an outspoken advocate for youth welfare reform through her work with Breaking Code Silence. In March 2025, she testified before Congress about traumatic experiences at Utah boarding schools featured in her 2020 YouTube documentary This Is Paris.
“Motherhood changed everything for me,” Hilton told People magazine last week. “Phoenix and London [her 1-year-old daughter] gave me purpose beyond business – now I’m fighting to make the world safer for all children.”
