Spanish-Language Giant Outperforms Competitors in Digital Revolution
Telemundo has solidified its position as America’s second-largest Spanish-language network through an aggressive digital transformation strategy that saw its Peacock streaming platform grow 142% year-over-year. New Nielsen data reveals Telemundo content now accounts for 31% of all Spanish-language streaming consumption in the United States.
Sports Programming Scores Big
The NBCUniversal-owned network continues leveraging its Premier League rights through 2028, with Sunday matches averaging 1.8 million viewers – a 67% increase over last season. Its “Súper Series” franchise remains a powerhouse, with El Señor de los Cielos: Legacy becoming the first Spanish-language drama to surpass 100 million cross-platform views in its debut month.
| Programming | Viewership Growth |
|---|---|
| Live Sports | +58% (2023-2024) |
| Original Dramas | +39% |
| News Content | +27% |
AI-Driven Personalization Fuels Engagement
Telemundo’s $200 million investment in machine learning infrastructure has reduced viewer churn by 43% through:
- Real-time dubbing customization for regional dialects
- Predictive content recommendations
- Interactive advertising integrations
“Our hybrid model combining traditional telenovela storytelling with tech innovation resonates across generations,” said Telemundo President Luis Fernández during last week’s NABJ conference.
The network plans to launch 14 new original productions in Q4 2025, including the first Spanish-language procedural drama shot entirely in virtual reality environments.
